I have always been very interested in health issues. I feel that I lead a healthy lifestyle. Sure, I could stand to lose a few pounds, but on my 5’8″ frame, I am hardly considered overweight.
So, when I had my routine annual physical and fasting blood work a month ago, I had few worries.
Then, the nurse from the doctor’s office called. It was a simple enough message; they are happy with my “good cholesterol”, but my “bad cholesterol is a little elevated”. Ok, I thought to myself…it’s time to take off the extra weight. But I let the nurse continue with their recommendation. And this is what she said: “You know the drill, diet and exercise. Come back in 3 months for a re-test”.
That’s IT!! The extent of their advise to me is that I know the drill. How dare they? There was NO additional educational information provided to me. Do you think they could have thrown a few brochures in the mail to me?? How about referring me to a few websites where I could get appropriate information? No, nothing at all like that. Simply “you know the drill”.
Wouldn’t a better outcome have been “Ann, you probably know all the changes that you need to make, but we recommend the services of a trained health coach to help you set and reach goals to target this specific health condition and get it under control”.
The bottom line is that this is a fundamental problem with our health care system. We don’t focus on prevention and on intervening before a condition worsens. No, we wait until the patient needs medication and/or more serious treatment.
I just reviewed a recent article which had the following title:
“Health coaches catch on“
Here are a few excerpts:
“There are many more job opportunities available for health coaches these days as corporations, insurance companies, medical centers and individuals are beginning to hire them,”
“On average, health coaches earn between $100 and $150 per hour, and those who are savvy marketers can earn up to six-figure salaries. But it’s more than money that draws most people into the field. They are dissatisfied in some way with their own lives. Becoming healthy, shedding weight and having more energy are their personal goals, which eventually become the selling point of their services.”
The person interviewed in the article was quoted: “One tip he often gives clients is to start each morning with breathing exercises. His website promises such results as improving confidence and self-esteem, as well as developing healthy, lasting relationships. He charges between $395 and $495 per month for sessions, or $175 to $250 an hour. Corporate workshops garner $500 per hour.”
Article reference: http:// http://www.crainsnewyork.com/article/20100620/FREE/306209979